- Category:Campaign, Content
- Software:Photoshop, Illustrator, Premiere Pro
- Service:Concept, Art Direction, Video Edit, Social Toolkit
- Client:Nelson Mandela Children’s Hospital
- Date:2024 - 2025
Nelson Mandela Children’s Hospital
Concept campaign to drive donations from South African corporates without showing children’s faces. The creative focuses on hands — symbolising different ways to help: funding, painting, mentoring, tech, and time.
Challenge & Solution
Challenge
Create an emotionally resonant, privacy-respecting concept that translates across pitch decks, social, and events.
Approach
- Visual language built on close-ups of hands in action; warm textures and clean type.
- Short promo edit from stock footage; poster and social suites with clear corporate CTAs.
- Messaging framework aligned to CSR goals and measurable impact.
Final Result
A cohesive platform ready for outreach: deck visuals, poster set, social cut-downs, and a promo that opens conversations with decision-makers.